Brand | RMS Beauty | ILIA | SOSHE Beauty | Westman Atelier | Iris&Romeo | TOK Beauty |
Price Range | $15 (Travel) / $29 (Standard) | $16 (Travel) / $29 (Standard) | $32 (Standard) | $26 (Standard) / $45 (Standard Deluxe) | $15 (Deluxe) / $29 (Standard) | $28 (Standard) |
Key Benefits | Volumizing, lifting, smudge & flake-free, strengthens lashes with peptides | Lengthens, lifts, separates, flake-free, buildable | Lengthening, thickening, serum-infused, water-resistant | Lengthens, defines, volumizes, buildable, ultra-clean | Lifts, lengthens, defines, serum-infused, thickens over time | Volume, length, conditions, strengthens lashes |
Suitable For | All skin types | All skin types, sensitive eyes | All lash types, sensitive eyes | All skin types | All skin types | All skin types including dry, mature, sensitive, blemish-prone, combination, normal |
Formula Highlights | Peptides to strengthen and redensify lashes, nourishing ingredients | Arginine, Biotin, Organic Shea Butter, Beeswax | 5% Biotynyl-Tripeptide-1, vegan, cruelty-free | Plant-based wax blend, Shea Butter | Pentapeptide lash serum, Vitamin B5, patented wax blend | Plant-based, horsetail plant, pea protein, bayberry wax |
Packaging | Standard and travel sizes, smudge-free | New lighter mono-material tube, eco-friendly | Patented refillable design, fully recyclable | Plant-based filament brush, vegan packaging | 100% recyclable glass bottle, brush from recycled waste | Silicone wand, plant-based formula |
Cruelty-Free | Yes | Yes | Yes | Yes | Yes | Yes |
Vegan | Not explicitly stated | Yes | Yes | Yes | Yes | Yes |
Fragrance-Free | Not specified | Yes | Yes | Yes | Yes | Yes |
Paraben-Free | Not specified | Not specified | Not specified | Yes | Yes | Not specified |
Water-Resistant | Not specified | Yes | Yes | Not specified | Yes | Yes |
Application Tips | Hold brush horizontally, coat lashes, apply additional coats for volume | Dual-sided wand: shorter bristles for base, longer for length and volume | Wiggle wand at base, sweep up, apply to outer corners | One swipe natural, multiple for volume, side to side motion | Use inner curve for volume, flip wand for lift | Silicone wand combs through lashes |
Reviews Rating | 4.8 stars (802 reviews) | 4.7 stars (1931 reviews) | 4.6 stars (85 reviews) | 4.6 stars (79 reviews) | 4.1 stars (37 reviews) | 4.7 stars (217 reviews) |