Discover the Key Active Ingredients in Our Clean, Vegan Mascaras for Healthy, Beautiful Lashes

For those interested in the active ingredients found in our mascaras, here is an overview of key components in several of our most popular formulas: MOB Volumizing Mascara

• Features a blend of sunflower, berry, jojoba, and olive waxes in place of beeswax for a vegan, creamy formula.
• Contains a unique multi-functional film former for exceptional curl, hold, and smudge-proof wear.
• Free from carbon black, non-biodegradable micro-plastics, silicones, and acrylates.

Cloud Mascara

• Nourished with Panthenol (Vitamin B5) for lash conditioning.
• Contains Oryza Sativa (Rice) Bran Wax, Carnauba Wax, Candelilla Wax, and Olive Oil Stearyl Esters.
• Clean, flake-free, and smudge-proof formula.

CAKE Mascara

• Formulated with plant-based sunflower, bayberry, and carnauba waxes for flexibility and hold.
• Infused with olive oil to keep lashes hydrated.
• Contains Silica and Nylon-12 for high-impact, clump-free volume.

Lash Confidence Mascara

• Enriched with Date Fruit Extract, Avocado Oil, and Arginine to help moisturize and protect lash hairs.
• Includes biotin and coconut oil for additional lash care.
• Features synthetic beeswax, carnauba wax, and candelilla wax extract.

ten18 Lash Amplifying Mascara

• Uses natural jet-black bamboo charcoal powder for color.
• Rice bran wax-derived film formers lengthen, lift, and hold curl.
• Vitamin-rich orange peel fibers amplify volume and build definition.

MakeWaves® Mascara

• Designed for sensitive eyes with a clean, non-toxic formula.
• Features a Triple-Wave Wand for optimal lash separation and definition.
• Ophthalmologist-tested and allergy tested.

Each mascara is formulated to deliver specific benefits, from volumizing and lengthening to conditioning and defining, while prioritizing clean, vegan, and often hypoallergenic ingredients. For a full ingredient list of any specific mascara, please refer to the product’s detail page.