Price | $26 (Standard), $45 (Petite) | $12 (Travel), $20 (Full Size) | $30 | $24 (0.1 oz), $36 (0.2 oz) | $29 (Standard), $16 (Travel) | $26 |
Shade Options | Clean Black, Le Brun Clean, Petite: Clean Black | Drift (rich espresso brown), Jet (Black) | Black, Dark Brown | Black | After Midnight (Black), Before Dawn (Brown) | M66 (Black) |
Vegan | Yes | Yes | Yes | Not specified (clean, no animal ingredients mentioned) | Yes | Yes |
Cruelty Free | Yes | Yes | Yes | Yes | Yes | Yes |
Fragrance Free | Yes | Yes | Yes | Yes | Yes | Yes |
Paraben Free | Yes | Yes | Not specified | Yes | Yes | Yes |
Gluten Free | Not specified | Not specified | Yes | Not specified | Yes | Yes |
Suitable for Sensitive Skin/Eyes | Yes | Yes | Yes | Yes | Yes | Yes |
Key Ingredients | Carnauba & candelilla wax blend, Shea butter, Plant-derived ester | Carnauba wax, Olive oil, Sunflower seed wax, Castor seed oil | Panthenol (Vitamin B5) | Patented actives, hydrolyzed jojoba esters, baobab seed extract, glycerin | Arginine, Biotin, Organic Shea Butter, Ethically Sourced Beeswax | Sunflower, berry, jojoba, olive waxes (vegan wax blend) |
Formula Features | Ultra-clean, buildable, volumizing, nourishing, no clumping/flaking | Lightweight, buildable, non-crunchy, non-clumpy, allergy tested | Clean, flake-free, smudge proof, water resistant (not waterproof) | Growth-activated, long-wearing, non-flaking, intense pigment, buildable | Lengthens, lifts, separates, long-lasting, resists clumping, flaking, smudging | Volumizing, conditioning, smudge-proof, curl hold, no clumping or flaking |
Wand Type | Hourglass shaped brush with plant-based filament | Triple-Wave Wand with three flexible bands | Unique volumizing wand | Traditional brush, designed for length and volume | Dual-sided wand (brush + lash comb) | Curved brush designed to follow eye shape |
Application Tips | One swipe natural, side-to-side for full look, washes off with mild soap | Use inner wave for volume, longer bristles for length and definition | Wiggle wand base to tip, layer for volume, allow drying between coats | Start with curler, wipe excess, shimmy brush up, focus outer lashes for cat-eye | Use curler for lift, short side at base, long side to lengthen, build coats | Designed to grab every lash, build volume and length |
Removal | Washes off with mild soap and water | Easy to wash off | Effortlessly removable | Not specified | Rinse with warm water, no makeup remover needed | Not specified |
Sustainable Packaging | Not specified | Yes | Yes | Not specified | Yes | Yes |
Clinical/Consumer Ratings | 4.7 stars (78 reviews) | 4.5 stars (496 reviews) | 4.7 stars (23 reviews) | 4.0 stars (34 reviews) | 4.7 stars (1924 reviews) | 4.6 stars (53 reviews) |
Additional Notes | Women founded, plant-based ingredients | Ophthalmologist-tested, contact lens safe, allergy tested | Vegan, water resistant but not waterproof | Free from micro-plastics, dimethicone, acrylates, vinyl polymers, polypropylene, nylon | Award-winning, cult-favorite, carbon emission reduced packaging | Award-winning, refillable, biodegradable capsule |