Product Type | Volumizing tinted brow gel | Tinted moussey eyebrow gel | Brow gel with medium coverage tint | Brow and lash boosting serum | 3-in-1 brow balm (tint, hold, thickening) | Brow powder gel (color + hold) |
Good For | All brow types | All skin types, thinning brows | All skin and hair types | Lashes & brows | All brows, including thinning brows | All eyebrows (bushy to skinny) |
Key Benefits | Tints, moisturizes, holds, conditions, promotes growth | Volume, tint, hold, conditions, supports brow health | Nourishes, sets, defines, densifies | Fuller, feathery brows and longer lashes | Volume, tint, flexible hold, thicker brows over time | Color, hold, volume, natural look |
Key Ingredients | Castor oil, bayberry wax, beeswax, shea butter | Castor oil (5%), panthenol (pro vitamin B5), biotinoyl tripeptide-1 | Plant-based actives from Lash & Brow Enhancing Serum | Peptide trio, vegan keratin, provitamin B5 | Green chemistry blend, panthenol (B5), biotin (B7) | Various clean ingredients (isododecane, tocopherol, etc.) |
Shades Available | 6 (Brown, Black, Blonde, Auburn, Clear, Taupe) | 10 (Taupe, Honey Blonde, Soft Brown, Auburn, Medium Chocolate Brown, Medium Brown, Dark Brown, Brown Black, Black, Grey) | 8 (Golden Silk, Ashy Daybreak, Chestnut Decadence, Cinnamon Cashmere, Endless Midnight, Autumn Sunset, Smokey Steel, Clear) | One size (serum) | 4 (Blonde, Brown/Black, Dark Brown, Soft Brown) | 6 (Taupe, Medium Brown, Dark Brown, Light Taupe, Brown, Blonde) |
Price | $26 | $25 | $24 - $34 | $48 | $26 | $24 |
Hold Type | All-day water resistant hold | Strong yet flexible hold | Medium coverage, long-lasting, water-resistant | N/A (serum) | Flexible hold | Hold with no crunchy gel feel |
Finish | Tinted gel | Slight sheen, natural tint | Medium coverage tint | N/A (serum) | Natural-looking, brushed-up brows | Natural looking groomed brows |
Cruelty Free | Yes | Yes | Yes | Yes | Yes | Yes |
Vegan | Yes | Yes | Yes | Yes | Yes | Yes |
Fragrance Free | Yes | Yes | Not specified | Yes | Not specified | Not specified |
Alcohol Free | Yes | Yes | Not specified | Yes | Not specified | Yes |
Gluten Free | Not specified | Yes | Not specified | Not specified | Not specified | Yes |
Soy Free | Yes | Not specified | Not specified | Not specified | Not specified | Yes |
Packaging | Sustainable packaging | Sustainable packaging | Sustainable packaging | Meets Credo Clean Standard | 30% recycled plastic bottle, 100% recycled paper carton | Sustainable, recyclable packaging |
Application | Brush and sweep into brows, reapply for thickness | Brush through brows, start brushing backward for volume | Brush upwards and outwards, build color, use precision wand for sparse areas | Apply nightly with two-in-one applicator | Wipe excess, apply center first, brush out and up | Apply for color and hold, build to desired fullness |
Special Features | Conditions and promotes growth, water resistant | Hair care actives, biodegradable plant fibers | Infused with patented serum for thicker brows | Ophthalmologist tested, safe for sensitive eyes | Clinically-proven plant proteins and amino acids blend | 2-in-1 color and hold, no crunchy feel |
Reviews Rating | 4.3 stars (39 reviews) | 4.7 stars (405 reviews) | 4.5 stars (22 reviews) | 4.5 stars (23 reviews) | 4.6 stars (560 reviews) | 4.6 stars (452 reviews) |