Type | Makeup, Eye Brightener, Eyeliner | Skin Care, Eye Gel | Skin Care, Eye Cream | Makeup, Eyeliner | Skin Care, Eye Cream | Skin Care, Eye Cream |
Price | $22.00 | $74.00 | $40.00 | $34.00 | $38.00 | $46.00 |
Size | N/A (eyeliner) | 0.5 oz / 15 ml | 0.5 oz / 15 ml | N/A (pencil) | 0.5 oz / 15 ml | 0.5 oz / 15 ml |
Purpose | Brightens eyes, refreshes, awakens | Brightens dark circles, depuffs under eye bags | Brightens, hydrates, reduces dark circles & fine lines | Defines and smokes out eye line | Brightens, firms, boosts radiance | Brightens, hydrates, smooths, depuffs, preps concealer |
Suitable For | All skin types | All skin types | All skin types (including dry, mature, sensitive) | All skin types | All skin types | All skin types (including dry, mature, sensitive) |
Key Ingredients | Squalane, Rice Bran Wax, Vitamin E | Kakadu plum, Green coffee beans, Green tea, Cucumber, Hyaluronic acid, Upcycled avocado | Vitamin C ester, Chaga mushroom, Red algae, Kinbiome | Jojoba, Shea butter | Bakuchiol, Vitamin C blend (apple extract, squalane, rosehip oil), Caffeine | Sea fennel extract, Upcycled avocado extract, Caffeine, Peptides |
Finish / Texture | Natural finish, creamy, lightweight | Lightweight gel | Creamy eye cream | Matte, kôhl pencil | Creamy eye cream | Lightweight cream |
Application | Glide on waterline, inner corners, below brow | Massage around eye area with cooling tip | Apply morning and evening | Pencil liner, sharpenable | Apply around eyes, AM & PM | Use ceramic tip to massage into skin |
Clinical / Consumer Results | Dermatologist-tested, vegan | Clinically proven: 100% showed brighter eyes, 91% agree brighter, 94% hydrated, 100% smoother | Clinically proven: 91% improved dark circles immediately, 100% hydration after 2 hrs, 91% brighter after 1 week | N/A | Visibly smooths fine lines, brightens, firms | Clinically proven: 100% smoother concealer application, 91% brightened eyes |
Certifications / Claims | Cruelty Free, Vegan, Gluten Free, Fragrance Free, Alcohol Free, Sustainable Packaging | EcoCert Natural, AVA Vegan, Cruelty Free, Organic, Gluten Free, Vegan, Sustainable Packaging | Vegan, Gluten Free, Fragrance Free, Soy Free, Sustainable Packaging | Cruelty Free, Fragrance Free, Paraben Free | Vegan, Meets Credo Clean Standard, Sustainable Packaging | Meets Credo Clean Standard, Sustainable Packaging |
Fragrance | Fragrance Free | Zesty citrus | Fragrance Free | Fragrance Free | Fragrance Free | Fragrance Free |
Packaging | Sustainable Packaging | Sustainable Packaging | Sustainable Packaging | N/A (pencil) | Sustainable Packaging | Sustainable Packaging |
Reviews (Rating & Count) | 4.5 stars (56 reviews) | Not specified | 4.4 stars (159 reviews) | 4.4 stars (39 reviews) | 4.6 stars (247 reviews) | 4.4 stars (46 reviews) |
Unique Features | Instantly brightens waterline, creamy glide | Clinically proven brightening and depuffing | Vitamin C + adaptogens + probiotics for brightening and anti-aging | Sharpenable kôhl pencil, intense matte pigment | Multitasking: brightens, firms, energizes | Retinol alternative, cooling ceramic tip, preps concealer |
Shades / Variants | Cashmere (bright neutral), Champagne (beige neutral) | Single variant | Single variant | Khôl Noir (black), Khôl Brun (brown) | Single variant | Single variant |