Type | Purifying shampoo + scalp scrub | Restorative shampoo | Detoxifying shampoo | Gray toning shampoo | Daily hydrating shampoo | Daily cleansing treatment |
Suitable For | All hair types | All hair types | All hair types, including color-treated | All hair types, natural gray, silver, white, blonde tones | All hair types | All hair types |
Key Ingredients | Himalayan pink salt, cold-pressed moringa oil, rosehip oil | Longevity Complex (niacinamide, panthenol, biotin, caffeine, melatonin), Healthy Volume Complex, LolaVie Bond Technology (chia seeds), vegetable ceramides, bamboo essence | Milk thistle stem cell, hydrolyzed quinoa, coconut | Niacinamide, hyaluronic acid, umbrella polypore mushroom, amla oil, karanja oil, sunflower seed oil, fermented microalgae, rice protein | Coconut-based surfactants, ceramides & pea peptides, BotaniComplex™ (ginger root, frankincense, grape, walnut) | Hyaluronic acid, niacinamide, panthenol, 10% aloe vera leaf juice, celery seed extract |
Fragrance | Subtle rosemary, geranium, orange, peppermint | Herbal, citrus, woody | Cucumber & mint | Fresh, uplifting with green parsley, crisp apple, citrus, rosemary | Vetiver and citron, inspired by Big Sur wildflowers | None (no synthetic fragrance) |
Formulation | Whipped shampoo with exfoliating salt scrub | 96% naturally-derived shampoo | Detoxifying shampoo | Soft gray toning shampoo | Gentle, coconut-based surfactant shampoo | Soft gel |
Free From | Cruelty Free, Fragrance Free | Cruelty Free, Vegan, Gluten Free, Paraben Free | Cruelty Free, Vegan, Gluten Free, Soy Free, Paraben Free | Sulfate-Free, Cruelty-Free, Vegan, Alcohol-Free, Soy-Free | Cruelty Free, Vegan, Paraben Free | Sulfates, phthalates, parabens, PEGs, silicones, synthetic fragrance |
Certifications/Awards | Meets The Credo Clean Standard™ | Harper’s Bazaar Hair Awards 2023, Cosmopolitan Clean Beauty Awards 2023 | - | Dermatologist tested, consumer tested | - | Seal Of Acceptance by The National Eczema Association |
Usage Instructions | Apply to wet hair, massage into lather, rinse; use 1x/week or as needed; follow with conditioner | Apply to wet hair, massage root to tip, rinse; follow with Restorative Conditioner | Safe for every wash; massage into hair and scalp, rinse thoroughly | Use as shampoo for gray/silver hair | Massage into wet hair and scalp, rinse; shampoo twice for salon-grade cleanse | Use daily; massage into scalp and hair, rinse thoroughly |
Size Variants | 6.7 oz / 200 ml | 2 oz / 60 ml, 8.5 oz / 250 ml, 24 oz / 710 ml | 10 oz / 300 ml | 9 oz / 275 ml | 2.4 oz / 70 ml, 10 oz / 300 ml, 20.2 oz / 600 ml (Refill), 30.4 oz / 900 ml | 8.4 fl oz / 250 ml |
Price Range | $55.00 | $15.00 - $62.00 | $42.00 | $32.00 | $17.00 - $95.00 | $30.00 |
Primary Benefits | Exfoliates scalp, removes buildup, nourishes scalp and hair | Hydrates, strengthens, repairs damage, protects hair | Clarifies buildup without stripping oils | Tones gray/silver/white hair, reduces frizz, adds shine | Hydrates, strengthens, creates foundation for styling | Rehydrates, balances scalp and hair, soothes irritation |
Collections | Clean Hair Products, Scalp Care, Hair Bestsellers | Clean Hair Products, Damaged Hair Repair, Curly Hair, Vegan Hair | Clean Hair Products, Hair Products For Colored Hair, Vegan Hair | Clean Hair Products, Frizzy Hair, Vegan Hair | Clean Hair Products, Hair Loss Treatment, Vegan Hair | Clean Hair Products, Vegan Hair, Skinfication of hair |