Price | $32.00 | $48.00 | $20.00 | Not specified |
Coverage | Medium coverage | Precise, buildable coverage | Full coverage | Medium, buildable coverage |
Finish | Smooth, radiant, natural finish | Breathable, creaseless finish | Soft-focus, creaseless finish | Dewy, luminous, second-skin finish |
Skin Types | All skin types including dry, mature, sensitive, blemish-prone, combination, normal | Suitable for all skin types | Normal skin types | All skin types including dry, mature, acne-prone, sensitive |
Key Benefits | Brightens, hydrates, plumps, reduces dark circles, calms blemishes and redness | Hydrates, brightens, soothes, firms, evens tone, diminishes dark circles | Brightens, conceals, nourishes, neutralizes pores, wrinkles, redness | Brightens, blurs, covers dark circles and spots, hydrates, improves puffiness, fine lines, wrinkles |
Key Ingredients | Caffeine, Pink Algae Extract, Hyaluronic Acid, Peptides, Arnica, Panthenol | Vital Wakeup Complex (Gentian root, coffee leaf extract, licorice root), Mini Hyaluronic Acid, Peptides | Niacinamide, Hyaluronic Acid | Kakadu Plum (Vitamin C), Licorice Root, Hyaluronic Acid, Niacinamide |
Clinical Results | 100% agreed improved skin quality, conceals dark circles/spots, eyes look awake, lines less visible, skin plumper | +21% hydration, -15% dark circles, -23% fine lines | Not specified | Not specified |
Shades Available | 28 shades (wide range of undertones) | 16 shades (fair to deep with various undertones) | 25 shades (wide range for diverse complexions) | Not specified |
Features | Non-irritating, allergy tested, clinically tested, non-comedogenic, dermatologically tested, cruelty free, vegan, gluten free, fragrance free, paraben free | Cruelty free, vegan, gluten free, paraben free | Vegan, gluten free, fragrance free, alcohol free, cruelty free | Cruelty free, vegan, serum-strength actives, recyclable packaging |
Usage | Apply to brighten, conceal, smooth under eyes, blemishes, cheekbones; blend with fingers, brush, or sponge | Buildable coverage, sets quickly, blurs texture | Build and layer coverage, designed for face and under-eye | Medium coverage, melts into skin, never chalky or cakey |
Unique Selling Point | Concealer + eye cream + spot treatment in one with skincare base | Serum-strength skincare with pro pigments for breathable coverage | Luxuriously rich, ultra-creamy, customizable coverage with skin-like finish | Supercharged eye serum and dark spot treatment in concealer form |