Brand Founder Beauty Essentials: Curated Skincare & Makeup

Discover the Brand Founder’s Curated Beauty Essentials

Explore a collection of standout products shaped by visionary women founders who bring innovation, care, and expertise to skincare and makeup. From age-defying skincare kits to versatile makeup staples, these selections offer thoughtful formulations designed to enhance your natural beauty while addressing diverse skin needs.

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Skincare Secrets Kit: Age-Defying Essentials by Rose-Marie Swift

This limited-edition kit gathers the core skincare rituals of Rose-Marie Swift, the brand’s age-defying founder. It includes four carefully chosen products that promote radiant skin and deeply nourished lips. Packaged in a reusable keepsake box, this set is perfect for anyone seeking a healthy, lit-from-within glow.

Key Benefits:

• Ultra-hydrating lip care: Features a full-sized Lipnights Overnight Lip Mask to restore moisture overnight.
• Nourishing ingredients: Enriched with Kakadu Plum Seed Oil, Wildcrafted Buriti Oil, Niacinamide, and a blend of organic adaptogenic herbs to support skin vitality.
• Suitable for all skin types: Gentle and effective for every complexion.
• Clean and conscious: Certified cruelty-free, vegan, gluten-free, and paraben-free.

This kit offers a complete day-to-night skincare experience, ideal for those who want to pamper their skin and lips with natural, potent ingredients.

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High Fidelity Foundation: Weightless Vegan Coverage in 43 Shades

Designed for all skin types, including dry, mature, and sensitive skin, this foundation delivers a buildable semi-satin finish that mimics the look of naturally healthy skin. Its extensive shade range ensures a precise match for diverse undertones and depths.

Why Choose High Fidelity Foundation?

• Buildable coverage: From sheer to full, it adapts to your desired look without feeling heavy.
• Skin-loving actives: Formulated with aloe vera juice, peach fruit extract, microalgae, maqui berry, and hyaluronic acid to hydrate and protect.
• Anti-pollution benefits: Helps shield skin from environmental stressors.
• Clean and dermatologist-approved: Vegan, cruelty-free, gluten-free, soy-free, and safe for sensitive skin.
• Sustainable packaging: Thoughtfully designed to reduce environmental impact.

This foundation is a versatile choice for anyone seeking a natural glow with skincare benefits.

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Lip2Cheek: Hydrating Cream Color for Lips and Cheeks

A multi-tasking cream blush and lip tint that enhances your complexion with buildable, concentrated pigment while delivering nourishing hydration.

Highlights:

• Dual-purpose formula: Perfect for adding a flush of color to both lips and cheeks.
• Rich in natural butters: Buriti oil, shea butter, and cocoa butter provide lasting moisture and softness.
• Suitable for all skin types: Including dry, mature, sensitive, and blemish-prone skin.
• Clean and sustainable: Gluten-free, soy-free, cruelty-free, and packaged sustainably.
• Shade variety: From true red to soft pinks and corals, offering options for every mood and skin tone.

Lip2Cheek blends easily for a fresh, dewy finish that complements any look.

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SkinHero™ Bakuchiol + Calendula Bio-Retinol Serum: Award-Winning Anti-Aging Treatment

This clinically tested serum combines the power of bakuchiol and calendula to smooth wrinkles, even skin tone, and reduce breakouts while calming and hydrating the skin.

Benefits:

• Gentle yet effective: Ideal for mature, sensitive, and acne-prone skin.
• Clinically supported: Tested on a diverse group of participants averaging 54 years old.
• Clean formulation: Alcohol-free, paraben-free, phthalate-free, fragrance-free, vegan, and cruelty-free.
• Multi-action: Addresses fine lines, dullness, and blemishes in one step.

SkinHero™ offers a soothing, restorative boost for skin needing anti-aging care without irritation.

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Straight Up™ Volumizing Peptide Mascara: Long-Wear Lash Enhancement

A smudge-proof, flake-free mascara that lifts and volumizes lashes while strengthening them with peptides.

Features:

• Nourishing formula: Peptides help increase lash density and resilience.
• Suitable for all skin types: Including sensitive and mature skin.
• Clean and sustainable: Meets The Credo Clean Standard™ and is cruelty-free.
• Available in standard and travel sizes: Convenient for on-the-go beauty.

This mascara delivers fuller, longer-looking lashes with lasting comfort.

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Best Skin Days SPF 30: Skincare Meets Makeup with Sun Protection

This tinted moisturizer combines light to medium buildable coverage with skincare benefits and broad-spectrum SPF 30 protection.

Why It Stands Out:

• Multi-functional: Evens skin tone while protecting against UVA/UVB rays and blue light.
• Hydrating ingredients: Includes zinc oxide, sodium hyaluronate, Bulgarian rose damascena oil, and vitamin C.
• Suitable for all skin types: Including dry, mature, acne-prone, and sensitive skin.
• Eco-conscious packaging: Comes in a recyclable glass jar with post-consumer recycled paper.
• Natural finish: Leaves a glowy, hydrated look without heaviness.

Best Skin Days SPF 30 is an effortless step for daily skin health and subtle coverage.

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Embrace Founder-Driven Beauty Innovation

Each product in this collection reflects the passion and expertise of women founders dedicated to clean, effective, and inclusive beauty. Whether you seek skincare secrets, versatile makeup, or protective tinted moisturizers, these thoughtfully crafted essentials support your best skin every day.